SEO strategist, builder, problem-solver, family guy, and someone who still feels most at home in the mountains.
I’ve spent more than 15 years working across SEO, paid search, website strategy, content, analytics, and digital growth. Over that time, I’ve worked with small businesses, growing brands, and large enterprise organizations — but what has always mattered most to me is doing good work, staying practical, and helping people make smarter decisions without unnecessary noise.
Outside of work, I’m a husband, a dad, a snowboarder, and someone who genuinely enjoys building things — whether that means improving a website, figuring out the next chapter of a business, or taking on projects tied to family life, the outdoors, and our mini-school bus adventures.
A Little More About Me
I’ve always been interested in the intersection of strategy, creativity, and problem-solving. That is one of the reasons I was drawn into SEO and digital marketing in the first place. I like figuring out how things work, why they are not working, and what practical changes can actually move something forward.
Over the years, that curiosity turned into a career that has included enterprise SEO, paid media, technical audits, website migrations, content strategy, reporting, and AI-search work. I’ve had the opportunity to work across healthcare, hospitality, media, SaaS, finance, and multi-brand environments, and I still enjoy the mix of big-picture thinking and hands-on execution.
What matters to me now is keeping things clear, useful, and grounded. I’m not especially interested in fluff, inflated promises, or overcomplicating simple things. I care about doing work that is thoughtful, honest, and actually helpful. I try to bring that into every project, role, and conversation.
Outside of Work
Work is important to me, but so is building a life that feels real. A big part of that for me is family, time outdoors, and staying connected to the kinds of experiences that keep life grounded, active, and interesting.
Family
At the center of everything for me is family. A lot of how I think about work, time, priorities, and long-term goals comes back to creating a stable, meaningful life for the people I care about most. That perspective has made me more grounded, more patient, and more intentional in the way I work.
Snowboarding & the outdoors
Colorado has been a great place to stay close to the outdoors, and snowboarding has remained one of the things I genuinely love. The mountains have a way of resetting your perspective. They remind me to stay present, keep moving, and enjoy the process — not just the outcome.
The mini-school bus & side projects
I’ve always liked projects that feel hands-on and tangible, which is probably one reason the mini-school bus has become such a fun part of life outside work. I like the creativity of it, the problem-solving, and the sense of building something that is both practical and memorable. It reflects a side of me that enjoys learning, making, and creating something personal.
Building the Foundation
I started by building and leading enterprise SEO programs, creating reporting frameworks, and helping connect SEO, SEM, and conversion performance to real business decisions. That early work gave me a strong foundation in both execution and accountability.
Building the foundation
Growing through media and SaaS
Enterprise SEO and AI search leadership
What that means today
Experience You Can Trust
I’ve spent more than 15 years leading SEO, paid search, website, and growth strategy across healthcare, hospitality, media, SaaS, and multi-location businesses.
15+ Years in Advertising
SEO, paid search, website, content, social, and growth strategy experience
100's of Website Migrations
$1M+ Paid Media Oversight
Proven AI Search Gains
94% AI Overview visibility growth for Leading Healthcare website and 102% for Hospitality
What I’m Known for Professionally
People tend to know me as someone who can take something complicated, make sense of it quickly, and turn it into a practical path forward. I’m comfortable in technical conversations, executive conversations, and the space in between. I care about clarity, momentum, and doing work that actually improves something.
Translating complex SEO into plain English
Bridging strategy and hands-on execution
Leading enterprise search and migration work
Staying practical instead of overcomplicating things
Connecting search, content, websites, and growth
Working well across teams, stakeholders, and priorities
Professional Background
My background includes enterprise SEO, technical SEO, paid and performance marketing, AI-search strategy, website migrations, structured data, analytics, reporting, and digital growth leadership. I’ve worked across large media environments, healthcare systems, hospitality brands, SaaS, financial services, and multi-location businesses, and I’ve led work spanning everything from migrations and governance to paid media oversight and executive reporting.
I’ve also worked across a wide range of CMS platforms, analytics systems, and SEO tools, which has made me adaptable and comfortable in both fast-moving and highly structured environments. My background is broad, but the common thread is simple: understand the problem, improve the foundation, and create a better path forward.
Education: Bachelor of Arts in Pop Culture & Social Forces, Wheaton College, MA.
15+ years in SEO, growth, and digital strategy
Enterprise SEO & AI search leadership
100's of website migrations
$Millons of annual paid media oversight
Cross-functional leadership and executive reporting
Experience across WordPress, Adobe, Sitecore, Sitefinity, Magento, Shopify, and Milestone CMS
Tools including GA & AdWords Certified, GTM, BrightEdge, Semrush, Ahrefs, Looker Studio, and Power BI
AI platforms including GPT, Cursor, Gemini, Claude, and AI Studio
How I Approach Work
Be Direct
I value honesty, clarity, and straightforward communication. I’d rather have a real conversation than hide behind vague language or polished nonsense.
Stay Practical
The goal is not to make things sound complicated. The goal is to improve what matters, reduce wasted effort, and focus on the work that actually helps.
Keep Learning
Search, technology, AI, and digital behavior keep changing, and I genuinely enjoy staying close to that evolution. There is always something new to learn, refine, and test.
Thanks for Stopping By
Whether you found me through work, search, LinkedIn, or word of mouth, I appreciate you taking the time to learn a little more about me. This page is meant to give a fuller picture of who I am, what I’ve done, and what matters to me, both professionally and personally.
About Stephen Trahan
Stephen P. Trahan's SEO and Internet Marketing Consultant Services. Founder of Ad Kings Agency & Enterprise SEO Director at Milestone Internet Inc.
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